Plume's Today view on a Mac

Think clearly.
Live intentionally.The private journal that becomes your coach. For Mac, iPhone and iPad.

Free for your first 21 writing days. No account needed.

A few honest lines a night.
A clearer you every year.

Zen mode

Just you,
and the truth of your day.

No sidebar, no counters, no audience. Nobody to perform for, so you write what actually happened.

You make thousands of choices a year with a memory that keeps almost none of them. Plume keeps them. What you feared, what you chose, how it turned out. Until the one person you never quite understood starts to make sense: you.

  • 1year ago today, waiting
    beside the page on Mac.
  • 8lenses to look at
    your life through.
  • 0accounts, ads, or
    third-party trackers.
  • 21writing days free.
    Only the days you write count.

Patterns

It knows your flaws.
And the wins you forgot to count.

One entry is a mood. Fifty are a portrait. Written down, the loops you live in stop hiding inside single days.

The loop
  1. Asked to present the roadmap. Said I wasn’t ready.

  2. Good idea in the meeting. Stayed quiet. Someone else said it.

  3. Offered the workshop. Said I’d think about it.

  4. Why do I wait for permission that nobody is going to give?

The wins
  1. Hard conversation with Léo. Kind, and clear.

  2. Ran 5k without stopping. Didn’t tell anyone. Proud anyway.

  3. Shared the draft before it was perfect. They loved it.

  4. Said no to a project. Nothing broke.

Illustrative entries.

One year ago

“Asked to lead the new team. Said I’d think about it. I already know I’ll say no. I always find a reason not to be seen.”

Today

“Ran my first offsite. Spoke first, stumbled once, kept going. Two people asked if I’d mentor them.”

One year ago today

Growth is invisible
up close.

Walk back through
a year of evenings.

Meet who you were.
In their own words.

Not a flattering memory. The exact sentence you wrote that night, before you knew how it would turn out.

The path taken.
Every step, written down.

  • TabIn Zen mode on Mac, the entry from one year ago waits at the edge of the page.
  • ⌘K“On this day” jumps to the same date in an earlier year.
Introspection on iPhone: a reflection drawn from a month of entries

Introspection

A coach who has read
every page you wrote.

Past month32 entries

Choose what it reads.

Last week, the past month, the whole year. Only those entries come along. Everything else stays shut.

Choose how it looks.

  • Pattern recognitionThe loops and blind spots you can’t see from inside a day.
  • Values alignmentAre your days living up to what you say matters?
  • Decision supportWeigh a choice against everything you’ve lived so far.
  • Life coach sessionThe three questions you should be asking yourself now.

Honest.
Never flattering.

It names the people and moments from your own pages, and gently points out the mistake you keep repeating. Ask a follow-up, push back, go deeper. Every session is kept for next time.

Reads only the entries you choose, only when you ask. Uses the AI provider you configure.2

Decision support

At a crossroads?
Ask the one who was there.

Friends remember last week. Your coach remembers March, and the three times you said you wanted this, and the night you almost gave up. Advice drawn from your life, not from the average one.

  • Your goal comes along. Add the goal you set in Plume and every answer is weighed against it.
  • Eight lenses. Patterns, values, gratitude, decisions, a 30-day growth plan and more.
  • Kept in History. Pick a conversation back up next month and see what changed.
Decision supportThis year · 184 entries

I’ve been asked to lead the Lyon team. Should I say yes?

Three things from your own pages:

  • Four times since October you turned down a chance to be visible, each time with “I’m not ready.” Each time, you regretted it within a week.
  • Your best days this year were the ones you led something: the offsite, Inès’s launch, the review where you spoke first.
  • On April 7 you wrote: “Why do I wait for permission that nobody is going to give?”

Before you decide: if nobody would ever find out you were scared, what would you answer?

Yes. Obviously yes.

Illustrative conversation. Answers depend on what you’ve written and the AI you use.

Every single day

The app you open
before the day, and after it.

  1. Aim.

    Your goal sits at the top of the page, so the small decisions have something to answer to.

    “Speak before I’m sure.”

  2. Catch.

    A line on the train. A to-do before it slips. Mac, iPad, iPhone: the same journal, wherever you are.

  3. Reflect.

    Three gratitudes, a memory, what you got done. Or press Tab, and write until it’s out of your head.

  4. Understand.

    Ask how the week really went. Plume answers with your own words, and one question to carry into Monday.

Take a closer look

Inside the app.

  1. Press Tab and the app disappears. A page with nothing on it but your words.

  2. The day arrives already structured: a gratitude, a memory, what you got done, and room to think.

  3. Months of your life at a glance. Click any day and the entry opens beside it.

  4. Your writing sorted into life themes, week by week, next to your streak and word count.

  5. Ask your journal a question about a period you choose, through the lens you pick.

  6. Rituals and guided journeys, one step a day. Skipping a day never skips a step.

Zen mode: a quiet, full-screen page
Plume Insights: life themes charted week by week

Growth

A year of becoming.
At a glance.

Every day you show up
leaves a mark.

0days written
0day longest streak
0words about your life

Life themes

Watch your priorities
shift, week by week.

  • Work & Career
  • Sleep & Rest
  • Health & Body
  • Love & Relationships
  • Family & Home
  • Friends & Social
  • Money & Finances
  • Travel & Places
  • Exercise & Sport
  • Food & Drink
  • Creativity & Projects
  • Growth & Mind

Word cloud

What your mind
keeps returning to.

Word count

The habit that
changed everything.

0total words
0average per entry
0longest entry

Illustrative sample year. Everything is counted on your device.

Privacy

The one who knows you best
should tell no one.

Encrypted on your device.
Before anything leaves it.

With sync on, entries are sealed with a key derived from your own passphrase, then stored in your private iCloud database.1

No account. No trackers.
Your inner life is not training data.

  • Local first

    Every entry lives in an encrypted database on the device in your hands. Face ID or Touch ID keeps it closed.

  • The coach waits to be asked

    AI is off by default. When you do ask, only the entries in the period you picked are sent, to the provider you chose.2

  • Always yours

    Export whenever you want, free, forever. Nothing is locked in and there is no fee for leaving.

How the privacy works

Your coach, your choice

Wise when asked.
Silent otherwise.

Plume never reads over your shoulder. Summaries, reflections and coaching sessions run only when you start them, on the intelligence you pick.

  • Apple IntelligenceOn-device summaries, where supported.3
  • Your own modelAny OpenAI-compatible endpoint.
  • Your providerOpenAI, Claude, Gemini. Your key stays in your Keychain.2

Write for 21 days. Free.
Then decide.

Only the days you actually write count, so a busy week never eats your trial. No account, no card.

21 writing days, not 21 calendar days. A day off doesn’t count.

When the trial ends, Plume becomes read-only. Every entry stays yours to read, search and export, whether you buy or not.

Plume Yearly

The whole app, a year at a time.

$1.67 a month4

$19.99 billed once a year

  • Mac
  • iPad
  • iPhone

One purchase, all three devices.

Start writing free
  • No account
  • Cancel anytime, keep every entry
  • Free export, forever

Everything is included.
In both plans.

  • Introspection, eight coaching lenses over the entries you choose: patterns, values, decisions, a 30-day plan

  • One year ago, last year’s entry beside the page in Zen mode on Mac, and “On this day” in ⌘K

  • Zen mode, full-screen writing with a global hotkey from any app

  • Insights, streaks, heatmap, word clouds and life themes

  • The daily ritual, gratitudes, memory, accomplishments, mood

  • Goals and to-dos, linked to the day they belong to

  • Encrypted sync, iPhone, iPad and Mac, with a passphrase only you know

  • Library, rituals and guided journeys, one step a day

  • Calendar and full-text search, across every entry you have written

  • Dictation and voice commands, for the days typing feels like too much

  • Local-first and locked, on-device storage, Face ID or Touch ID

  • All future features, included, forever

Questions, answered.

How does Plume help me understand myself?

By keeping what memory drops. A few lines a day become a record of what you felt, chose and did. Insights show the themes of your weeks, the entry from one year ago shows how far you’ve come, and Introspection lets you ask questions of any period of your journal through a lens such as pattern recognition, values alignment or decision support.

What does the coach actually read?

Only the entries in the period you pick, and only when you start a session. AI is off by default. Introspection uses the AI provider you configure with your own API key, which stays in your Keychain; the entries included in a request are sent to that provider.

Is Plume a replacement for therapy?

No. Plume is a journal and a reflection tool, not a therapist or a medical service. If you’re struggling, please reach out to a qualified professional or someone you trust.

Is Plume a private journal app?

Your entries live in an encrypted database on your device, and Plume doesn’t need an account. Plume’s App Store privacy label reads “Data Not Collected”.5 If you turn on sync, entries are encrypted on your device, with a key derived from your sync passphrase, before they’re uploaded to your private iCloud database.

How does the free trial work?

You get 21 writing days with every feature unlocked, and only the days you actually write count. No account or card is needed. When the trial ends, Plume becomes read-only: you can still read, search, sync and export everything you wrote.

Yearly or Lifetime?

Both unlock the same app, including every future feature. Yearly is $19.99 a year and you can cancel anytime. Lifetime is a single $59.99 payment. U.S. prices; the App Store shows the price for your region.

What do I need to run Plume?

An iPhone with iOS 26, an iPad with iPadOS 26, or a Mac with macOS 26, or later. Plume is available in English, French and Spanish.

Something else? hello@getplumeapp.com

Meet the person
you’re becoming.

Download Plume free on Mac, iPad or iPhone. Tonight’s entry is the first step on the path you’ll read back next year.