Press kit

Plume.
The calmest way to capture every day.

A private journal for iPhone, iPad and Mac, made by one independent developer. Everything you need to write about it is on this page.

Fact sheet

Plume,
at a glance.

Developer
Guillaume VoisinIndependent, self-funded, one person
Platforms
iPhone, iPad and MaciOS 26, iPadOS 26, macOS 26 or later
Languages
English, French, Spanish
Price
21 writing days freeThen $19.99 a year, or $59.99 once. One purchase covers all three devices. Prices vary by region.
Privacy label
“Data Not Collected”No account, no analytics, no ads, no tracking SDKs
Built with
SwiftUI and SwiftDataSync encrypted with CryptoKit
Website
getplumeapp.com
App Store
apps.apple.com/app/id6754373902
Press contact
hello@getplumeapp.com

About Plume

Descriptions you can use.

Three lengths. Copy them as they are, or edit them to fit.

One line

Plume is a private journal for iPhone, iPad and Mac: no account, no tracking, and your entries never leave your devices unless you choose encrypted sync.

Short, about 60 words

Plume is a journaling app for iPhone, iPad and Mac, built around a daily habit: something you’re grateful for, a moment worth keeping, one thing you got done. It needs no account and collects no data. Entries stay on your device, with optional end-to-end encrypted iCloud sync. Plume is made by Guillaume Voisin, an independent developer.

Long, about 150 words

Plume is a private journal for iPhone, iPad and Mac. Each day starts with three short prompts, a gratitude, a memory and an accomplishment, next to a free-form page and a distraction-free Zen mode. A calendar holds one entry per day, and Insights show streaks, word counts and the themes that keep coming back. Plume has no account and no server that holds journal entries. Its App Store privacy label reads “Data Not Collected”. Sync is optional and goes through the user’s own iCloud, encrypted on the device first with a passphrase only they know. AI is off by default. When it is on, it can run on the device with Apple Intelligence or a local model, or with the user’s own API key. Plume has no AI server of its own. The first 21 writing days are free. After that, Plume turns read-only rather than locking anyone out: reading, search, sync and export keep working.

What makes it different

The short version
for your story.

  • Local-first, no account

    Entries live on the device. Optional iCloud sync is encrypted before upload with PBKDF2 and ChaCha20-Poly1305. Nothing phones home.

  • Never locked out

    The trial counts days you write, not calendar days. When it ends, Plume goes read-only. Entries, search, sync and export keep working.

  • AI with no server

    Apple Intelligence on the device, a local model through Ollama or LM Studio, or the user’s own API key. It reflects on what you wrote. It never writes for you.

  • A real Mac app

    Menu bar checklist, ⌘K command palette with date search, recordable global shortcuts, and any section in its own window.

  • Commits in your journal

    On the Mac, Plume can read local git repositories and lay out your commits day by day, ready to file under that day’s accomplishments.

  • It listens and reads back

    Voice journaling with on-device transcription, text from a photographed paper page, and entries read aloud on the Neural Engine.

Screenshots

Full resolution,
ready to publish.

Click any image for the original PNG. The kit bundles all of them with the app icon.

Plume on Mac: today’s entry with a journal page, gratitudes and memories
Today, on Mac2000 × 1255
Plume Zen mode: a full-screen writing canvas with nothing but the text
Zen mode2000 × 1255
Plume calendar view, one entry per day, filtered by gratitudes
Calendar2880 × 1800
Plume Insights: streaks, writing activity, a word cloud and word count over time
Insights2000 × 1250
Plume command palette on Mac, searching dates and actions
Command palette2000 × 1255
Plume calendar on iPad
Calendar, on iPad2732 × 2048
The Plume app icon
App icon1024 × 1024
Plume calendar on iPhone
iPhone1179 × 2556
Plume Introspection on iPhone, reflecting on a month of entries
Introspection1320 × 2868
Download everything (4.5 MB) Free to use in coverage of Plume.

Brand

Name, icon
and colors.

A few guidelines

  • The name is Plume, one word, capital P. Not “PLUME” or “Plume App”.
  • The website is getplumeapp.com.
  • Use the icon as it is. No recoloring, outlines or added effects.
  • Crop screenshots freely, as long as the app isn’t misrepresented.
Gold#F4C53A
Black#000000
Paper#F5F5F7

Who makes it

One developer,
no investors.

Interviews, review access and questions go straight to the person who builds it.

Guillaume Voisin

Founder and developer

Plume is designed, built and supported by one person. It is a self-funded indie project, not a startup chasing engagement, and every decision starts with the person writing. It is written in SwiftUI, for Apple platforms only.

Press contact

Ask for a review copy, an interview, or a screenshot that isn’t here.

hello@getplumeapp.com

Try it
before you write about it.

The first 21 writing days are free, with everything unlocked. No account, no card.